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The Language of Success

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    Available in PDF - DJVU Format | The Language of Success.pdf | Language: ENGLISH
    Tom Sant(Author)

    Book details


Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims • master proper paragraph structure so the message doesn't get muddled • avoid wishy-washy or misleading terms like "world class" or "state of the art" • write clear concise sentences that follow the "first time right rule" • use e-mail professionally and efficiently • create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims • master proper paragraph structure so the message doesn’t get muddled • avoid wishy-washy or misleading terms like “world class” or “state of the art” • write clear concise sentences that follow the “first time right rule” • use e-mail professionally and efficiently • create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

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Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 224 pages
  • Tom Sant(Author)
  • AMACOM; 1 edition (January 23, 2008)
  • English
  • 3
  • Reference

Read online or download a free book: The Language of Success

 

Review Text

  • By Joel M. Ungar on June 16, 2010

    As a general rule, I borrow books from the library whenever possible. If worth keeping for the long term, then I buy it. This book might meet require purchase.I think of myself as a good writer, but I learned a lot from this book. There are certain traps I fall into that I can now avoid. I skimmed most of the last chapter - it provided examples of how to write different types of letters and emails. The comments and examples are great for reference but didn't make sense to read if I wasn't about to write that type of a letter.One interesting tip - turn on "Show readability statistics" in Microsoft Word (Tools/Options/Spelling & Grammar). You want your writing to be at 10th grade level or lower. This might seem low, but the Wall Street Journal is written at that level.One tip that will be hard to implement - draft all of your emails in Word so you can use all of its tools, and then copy and past to Outlook. That would be hard for me to do.

  • By Terry Braggs on November 27, 2012

    This book has hepled me step up my email writing. The things we dont think about when writing emails are highlighted in here.

  • By Saalih K. Muzakkir on February 9, 2017

    This book was received well before the expected due date and in the best of shape. It is like a brand new book and I am very happy with this purchase, thank you!

  • By Jeff Scurry on January 16, 2008

    This book will help your writing. I'll say again, this book will help your writing.Tom's first book, Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts, is a classic and the only book you need to read on proposals if you are only going to read one. The Language of Success: Business Writing That Informs, Persuades, and Gets Results is now the only book on business writing you need to read if you are only going to read one.Tom focuses on email in this one because it is, "the dominant mode of communication all over the world." Tom quickly offers up eight tips for better email right at the beginning of the book then uncovers and explains the four types of writing most commonly found in the majority of business writing - Fluff, Guff, Geek and Weasel.Since no firm or company I know of gives decent training in writing, The Language of Success is a book that should be given to new college graduates as they head out into the work world. The 70 or so pages of examples are perfect for those new to the workplace as well as seasoned vets who need some help.A great book that will help all of your writing from emails to proposals.BTW, four stars is my highest rating!

  • By tom on October 22, 2015

    Must read. Clear, concise and very helpful!

  • By Rolf Dobelli on February 6, 2009

    Has a business colleague ever sent you a rambling e-mail chock full of misspelled words, acronyms, text message abbreviations and even emoticon smiley faces? Or have you had to wade through an incomprehensible report filled with technical terms, industry jargon and run-on sentences? Both these experiences indicate a larger problem: bad writing. Many people need to write as part of their jobs, but few of them do it well. Communication expert Tom Sant identifies four problematic writing styles that obstruct clear, functional communication: "Fluff, Guff, Geek and Weasel." Sant attacks the problem, beginning with eight tips for composing better e-mails. He tells you how to tailor clear, succinct, accurate documents to your audience. His generous use of examples helps illustrate the rights and wrongs of business writing. Thankfully, this how-to-write book is well written and at times even humorous. getAbstract suggests keeping it next to your dictionary and thesaurus, and referring to it often.

  • By M. Geddy on August 25, 2008

    I read this book in preparation for a new editing job. Sant's specific examples and clear explanations make this book incredibly useful. He covers everything from emails to executive summaries, but this is much more than a book about writing for business success. I wish he had written this book years ago when I was an assistant professor teaching writing courses. His friendly tone, sense of humor, and clear understanding of writing's pitfalls and how to avoid them would have gone a long way toward preparing my students for communicating in the real world. As it is, I take every opportunity to recommend this text to former teaching colleagues as well as new business associates.


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