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Book Reading Images: The Grammar of Visual Design by Gunther Kress (1996-05-03)


Reading Images: The Grammar of Visual Design by Gunther Kress (1996-05-03)

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  • PDF | Unknown pages
  • Routledge (1996-05-03) (1656)
  • Unknown
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Review Text

  • By Guest on June 13, 2017

    Have you often thought that images have a grammar? Kress shows us that the images we see in books, ads, etc. may convey more than we notice, that they often carry prejudice data. We are always exposed to images, so why not learn what they are trying to do to our minds?

  • By Ya'arit Bokek Cohen on November 19, 2014

    Very good book for those who are interested in learning this fascinating methodology. Very clear explanations with lots of useful examples. This is the first time I deal with the visual semiotic approach , and this thorough and impressive book helped me with my first research project of image analysis very much.

  • By Rick on October 13, 2016

    This can be 'heavy' academic reading but well worth studying.

  • By marvagc on December 20, 2016

    Absolute must have seminal text for anyone interested in multiliteracies!

  • By Jamylle Reboucas Ouverney-King on January 11, 2013

    Whoever needs a guideline on visual analysis shall look in here. The authors based their visual analysis in Hallidays SfL and they provide the best case studies for you to be able to draw on your analysis of visual images, whether from magazines or tv commercials, my case.

  • By Mary Dickinson on December 1, 2012

    This was convoluted and boring. It was so hard to read through the two writers writing style. You spent more time trying to understand the writer than the concept. I would not recommend this for any class.

  • By toronto on September 29, 2014

    This is a very interesting "take" on working with media images, based primarily on the concept of the "semiotic landscape" -- now of course cluttered almost beyond belief. The authors attempt -- with some success -- to develop, through applying semiotics from the linguistic realm to the visual, a more detailed grammar of how to read media than is usual. The best part of the book was probably the defence of images as a "language" of their own, with their own subtleties and complexities. The most practically useful concept in the book was the reading of placements in framed space (left, right, top, bottom) in terms of the Given-New; the Ideal-Real. The discussion and examples were powerful and convincing.It should perhaps be admitted that (as other reviewers have noted) there is a plethora of jargon, but, given that the authors are attempting to create a new working vocabulary, forgiveable. Also, like a lot of other books of this kind, it really did need a lot more illustrations and images. But then the cost of the book would be prohibitive (2006) (now, in 2014, I would assume that there would be a web page) There are some misreferences here and there too: it may be due to inadequate editing between editions one and two (e.g. Figure 8.4 refers to two different images).

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