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Book Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps

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Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps

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    Available in PDF - DJVU Format | Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps.pdf | Language: ENGLISH
    Meryl Hooker(Author)

    Book details


Are your greeting card sales at a standstill? Do you want to move your sales beyond the local store to stores across the country? Have you thought about working with sales reps but have no idea where to begin? This is the book you've been waiting for. Finally, everything the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships. Are you ready to push the envelope?

3.3 (10567)
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 172 pages
  • Meryl Hooker(Author)
  • Center Aisle Press (May 6, 2010)
  • English
  • 5
  • New, Used & Rental Textbooks

Read online or download a free book: Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps

 

Review Text

  • By Bev the Illustrator on February 28, 2011

    This book isn't just for small manufacturers -- anybody in the Greeting Card Industry will find useful information in this book. I'm an Illustrator who licenses my designs for greeting cards -- not a manufacturer. I'm just getting started and this book offered a bounty of great marketing tips and suggestions -- from Identifying your place in the market and defining your Unique Selling Proposition to the ideal number of card styles one should have in their inventory. They even explain the world of UPC codes. I usually borrow such books from the library but this great guide was worth every penny I spent. I have been referring back to it constantly and know I will continue to do so as my business grows.

  • By BarbaraN on December 3, 2016

    Some great ideas and tips for getting started with greeting cards.

  • By kathryn carr on October 13, 2010

    I bought this book to help me better understand the greeting card industry. I have been a greeting card manufacturer for about a year and wanted to move up to a new level of marketing and selling. This book is a great foundation and is exactly what I was looking for. Not only does it cover the fundamentals of working with sales reps it also has helped me define my business identity.FYI: A workbook that goes along with the book is free to download from [...]

  • By Minor Distractions Entertainment (Consignment) on September 13, 2010

    As we are just starting our greeting card line adventure, I hesitated to spend $30 on a book as every cent counts right now. The investment, however, was worth every penny. Easy to read, Pushing The Envelope is a must have in the resources of every new greeting card aspirant

  • By Jason Krauss on March 27, 2015

    Such valuable information -- right when I needed it most.

  • By Jan D. on August 27, 2010

    Because we are expanding our card business in an attempt to work at home, we ordered the book and found it helpful and a very easy read.


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