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Book Marketing Research: An Applied Orientation (6th Edition)

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Marketing Research: An Applied Orientation (6th Edition)

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    Available in PDF - DJVU Format | Marketing Research: An Applied Orientation (6th Edition).pdf | Language: ENGLISH
    Naresh K. Malhotra(Author)

    Book details


Contents PART I Introduction and Early Phases of Marketing Research Introduction to Marketing Research Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation Research Design Exploratory Research Design: Secondary Data Exploratory Research Design: Qualitative Research Descriptive Research Design: Survey and Observation Causal Research Design: Experimentation Measurement and Scaling: Fundamentals and Comparative Scaling Measurement and Scaling: Noncomparative Scaling Techniques Questionnaire and Form Design Sampling: Design and Procedures Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting Fieldwork Data Preparation Frequency Distribution, Cross-Tabulation, and Hypothesis Testing Analysis of Variance and Covariance Correlation and Regression Discriminant and Logit Analysis Factor Analysis Cluster Analysis Multidimensional Scaling and Conjoint Analysis Structural Equation Modeling and Path Analysis Report Preparation and Presentation International Marketing Research

Contents PART I Introduction and Early Phases of Marketing Research Introduction to Marketing Research Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation Research Design Exploratory Research Design: Secondary Data Exploratory Research Design: Qualitative Research Descriptive Research Design: Survey and Observation Causal Research Design: Experimentation Measurement and Scaling: Fundamentals and Comparative Scaling Measurement and Scaling: Noncomparative Scaling Techniques Questionnaire and Form Design Sampling: Design and Procedures Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting Fieldwork Data Preparation Frequency Distribution, Cross-Tabulation, and Hypothesis Testing Analysis of Variance and Covariance Correlation and Regression Discriminant and Logit Analysis Factor Analysis Cluster Analysis Multidimensional Scaling and Conjoint Analysis Structural Equation Modeling and Path Analysis Report Preparation and Presentation International Marketing Research

3.3 (4344)
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
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Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 1000 pages
  • Naresh K. Malhotra(Author)
  • TBS; Sixth Edition edition (2009)
  • English
  • 9
  • Business & Money

Read online or download a free book: Marketing Research: An Applied Orientation (6th Edition)

 

Review Text

  • By marcus on May 2, 2017

    Boring text, not a lot of advanced material

  • By Michael H Rubin on September 26, 2017

    It's a good thorough book and can also be used for a solid overview. The author is a Marketing Researcher genius. Downside, 1st chapter has highlighting that came when the book was first delivered.

  • By Caroline S. on January 9, 2017

    Some of the tops of pages weren't cut and I had to literally take scissors to the book in order to read. Despite that, great value compared to the hardback making this a rare find.

  • By M on March 3, 2016

    saves a fortune renting a book like this.

  • By Regina A. on September 14, 2016

    The book has helped serve as a guide for me as I study for my certification in Market research. It was a bit expensive but is proving to be worth the expense as a continue guide and reference even after exams.

  • By J Bailey on August 24, 2013

    Gives you a good foundation in the beginning and builds on that foundation all the way through. What I liked best was the case studies and examples that were given constantly ... awesome!

  • By Motrin on April 21, 2014

    It is an excellent book.It is very easy to read and comprehensive.I like it, I recommend this book.

  • By B. Lipscomb on June 5, 2013

    The book is what I needed to finish up my MBA and was and is in great shape. I recommend it to anyone needing it.


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